Health Food Institute

The Health Food Institute (HFI) is an independent, non-profit making, professional
body promoting training and excellence in the UK health food industry. By
providing top quality training for all health food retailers and their staff we are
continually working to raise the standards of service and natural health
information available to consumers, and in doing so, raising their awareness of
holistic health, the potent value of wholefoods, nutritional supplements, herbal remedies and alternative and complementary therapeutic products.

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Visual Merchandising

This one-day programme focuses on how you display products in your windows and in-store. You will revisit the principles of visual merchandising as well as learn practical techniques to consider when designing windows and creating in-store displays.

The course will enable you to design and implement displays that stop and attract customers, utilising space and props effectively to promote merchandise, drive footfall and increase sales.

Course fee: Bira and Mica members – £215 + VAT (non-Bira members £245 + VAT)
Course Venue: Bira, Bristol Road, Birmingham, B5 7UB
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Buy Smarter, Sell More

This course equips delegates with the key techniques of Buying necessary to ensure effective management of stock levels whilst driving sales and maximising profit. The programme will enable you
to improve the return on your stock investment; improving sales, minimising markdowns and enhancing stock turn.

This interactive course will revisit the principles of selecting which brands and products to buy (including styles and quantity) and increase your focus on key suppliers, with an emphasis on
enhancing profit margins, reducing markdowns and sustaining commercial relationships.

Course fee: Bira & Mica members – £185 + VAT (non-Bira member £210 + VAT)
Course Venue: Bira, 225 Bristol Road, Birmingham B5 7UB
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Social Media Masterclass

This one-day course focuses on how you can implement sophisticated social media strategies that will increase footfall, sales and brand awareness.

Are you ready to harness the power of social media and learn from an industry-leading expert for retail businesses? Make sure you are capitalizing on one of the most important tools driving the digital
revolution.

Course fee: Bira & Mica members – £215 + VAT (non-Bira members £255 + VAT)
Course Venue: Bira, Bristol Road, Birmingham, B5 7UB
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